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Steps in Organizing an Exhibition

02/04/2025
Steps in Organizing an Exhibition

Exhibitions are one of the effective ways to promote products, services, or ideas to the target audience. Whether it is a trade show, art, education, or culture show, the success of these events depends largely on proper planning and execution. Here are the detailed steps to organize a successful exhibition:

1. Initial Planning

Careful planning is the key to a successful exhibition. Some things to consider at this stage include:

  • Determining Exhibition Objectives

    • Is the exhibition aimed at product promotion, education, art, culture, or other?

    • Target visitors and the benefits they want to achieve.

  • Determining Theme and Concept

    • The theme must be interesting and relevant to the purpose of the exhibition.

    • The concept can be a physical, virtual, or hybrid exhibition.

  • Determining Target Visitors

    • Is the exhibition open to the public or only to certain groups?

    • The target visitors can be students, college students, business people, or certain communities.

2. Team Formation

A successful exhibition requires a solid team with a clear division of tasks:

  • Main coordinator: Responsible for the entire event.

  • Licensing team: Manage permits from related parties.

  • Promotion and publication team: Manage marketing and communications.

  • Technical and logistics team: Providing equipment, electricity, internet network, etc.

  • Security and health team: Maintain order and ensure the safety of visitors and participants.

3. Determining Location and Time

The location and time of the exhibition greatly determines the success of the event:

  • Choose a strategic and easily accessible location.

  • Consider the capacity of the venue according to the estimated number of participants and visitors.

  • Choose a date that does not clash with other events.

  • Pay attention to weather conditions if the exhibition is held outdoors.

4. Licensing Management

To avoid legal issues, make sure all permits are taken care of before the event:

  • Permission to use the premises from the building or location management.

  • Permission from local government if required.

  • Special permits if there are product sales or art performances.

5. Budget Preparation

The budget must be prepared in detail and realistically:

  • Costs of renting a venue, decoration, promotion and other operational costs.

  • Budget for security, electricity and cleaning.

  • Funding sources (sponsorships, admission tickets, etc.).

  • Make sure you have a reserve fund for the unexpected.

6. Preparation of Participants and Stands

Each exhibitor must be provided with adequate facilities:

  • Make sure the number of participants matches the location capacity.

  • Provide a booth or stand with a neatly arranged layout.

  • Provide information to participants about the rules and facilities provided.

7. Promotion and Publication

In order for the exhibition to get many visitors, promotion must be carried out optimally:

  • Use social media, websites, and email marketing.

  • Distribute brochures, posters, and invitations.

  • Work with media and influencers.

  • Place ads in print or digital media if possible.

8. Implementation of the Exhibition

On the day of implementation, make sure all aspects run smoothly:

  • Check technical readiness before the event starts.

  • Make sure there is a team ready to assist participants and visitors.

  • Maintain cleanliness and safety during the event.

  • Document the event for future evaluation and promotion purposes.

9. Evaluation and Report

After the exhibition is over, evaluation is very important for future improvements:

  • Collect feedback from attendees and visitors.

  • Note down things that went well and things that need improvement.

  • Create an event report that includes the number of visitors, the success of the event, and suggestions for future improvements.

With good planning and execution, an exhibition can be a successful event and provide maximum benefits for participants and visitors.


List of Exhibition Venues, Ballrooms in Jakarta

Here is a list of exhibition venues in Jakarta and its surroundings that are often used for exhibitions, conferences, and large events. Each venue is equipped with an address and a short description. For images, you can search for them on Google Maps or the official website of each venue.

 

1. Jakarta Convention Center (JCC)

  • Address: Jl.
  • Capacity: Up to 50,000 people (depending on the hall used)
  • Description:
    Jakarta Convention Center (JCC) is one of the largest and most popular convention centers in Indonesia. The venue has complete facilities, including a large exhibition hall, auditorium, and meeting rooms. Suitable for international exhibitions www.jcc.co.id

2. Kartini Hall

  • Address: Jl.
  • Capacity: Up to 2,000 people (for exhibitions and large events)
  • Description:
    Balai Kartini is a multifunctional venue that is often used for exhibitions, seminars, and wedding events. This place has a traditional Indonesian architectural design with a modern touch  www.balaikartini.co.id

3. Jakarta International Expo (JIExpo Kemayoran)

  • Address: Jl.
  • Capacity: Up to 100,000 people (depending on the hall used)
  • Description:
    JIExpo Kemayoran is the largest exhibition center in Jakarta with various halls that can accommodate thousands of visitors. This venue is often the location for automotive, technology, and other industrial exhibitions www.jiexpo.com

4. Grand Ballroom Kempinski Hotel

  • Address: Jl. MH Thamrin No.1, RT.1/RW.5, Menteng, Menteng District, Central Jakarta City, DKI Jakarta 10310.
  • Capacity: Up to 800 people (for formal events and small exhibitions)
  • Description :
    Kempinski Hotel Grand Ballroom is an ideal venue for exclusive exhibitions and business events. With elegant design and premium facilities, this venue is suitable for small to medium scale events www.kempinski.com/jakarta

5. The Kasablanka Hall (Kota Kasablanka Mall)

  • Address: Jl.
  • Capacity: Up to 3,000 people (depending on setup)
  • Description:
    The Kasablanka Hall is a multifunctional venue located inside Kota Kasablanka Mall. This place is often used for exhibitions, concerts, and community events  www.thekasablankahall.com

6. Indonesia Convention Exhibition (ICE BSD)

  • Address: Jl.
  • Capacity: Up to 50,000 people (depending on the hall used)
  • Description:
    ICE BSD is the largest exhibition center in Indonesia with an area of ​​220,000 square meters. This venue is often the location of international exhibitions such as GIIAS, IIMS, and other major events  www.ice-indonesia.com

7. Assembly Hall (Beautiful Indonesia Miniature Park - TMII)

  • Address: Beautiful Indonesia Miniature Park, Jl.
  • Capacity: Up to 2,500 people (for cultural events and seminars)
  • Description:
    Assembly Hall in TMII is a venue often used for cultural exhibitions, seminars, and government events. Its location is strategic and easy to reach from the city center www.tamanmini.com

8. Plenary Hall Jakarta International Stadium (JIS)

  • Address: Jl.
  • Capacity: Up to 82,000 people (for large events such as concerts or sports exhibitions)
  • Description:
    Plenary Hall at JIS is a new venue designed for large-scale events, including sports exhibitions, concerts, and corporate events. The stadium features modern facilities and a large capacity  www.jakartastadium.com

9. Sultan Hotel & Residence Jakarta

  • Address: Jl.
  • Capacity: Up to 1,500 people (for corporate events and exhibitions)
  • Description:
    Sultan Hotel has a ballroom and convention center that is often used for exhibitions, conferences, and corporate events. It is located close to the business center of Jakarta  www.thesultanhotel.com

10. Pondok Indah Mall Exhibition Hall

  • Address: Jl.
  • Capacity: Up to 1,000 people (for retail and community exhibitions)
  • Description:
    Exhibition Hall at Pondok Indah Mall is an ideal place for retail exhibitions, lifestyle products, and community events. Its location in the middle of the shopping center makes it easily accessible  www.pondokindahmall.co.id

11. Grand Ballroom Ritz-Carlton Pacific Place

  • Address: Jl.
  • Capacity: Up to 1,200 people (for formal events and exclusive exhibitions)
  • Description:
    The Ritz-Carlton Pacific Place Grand Ballroom offers elegant exhibition space with modern facilities. Suitable for corporate events and large-scale exhibitions. www.ritzcarlton.com/en/hotels/indonesia/jakarta

12. The Tribrata Dharmawangsa

  • Address: Jl.
  • Capacity: Up to 1,500 people (for multi-function events and cultural exhibitions)
  • Description:
    The Tribrata Dharmawangsa is a multifunctional venue that combines traditional and modern design. Ideal for cultural exhibitions, weddings, and exclusive events. www.thetribatadharmawangsa.com

13. Hall A & B, SMESCO Exhibition Hall

  • Address: Jl.
  • Capacity: Up to 3,000 people (for UMKM and local product exhibitions)
  • Description:
    SMESCO Exhibition Hall is often used for exhibitions of UMKM, local products, and government events. The facilities include a large exhibition space with easy access. www.smesco.co.id

14. Lotte Shopping Avenue

  • Address: Jl. Prof. DR. Satrio No.3-5, RT.3/RW.4, Karet Kuningan, Setiabudi District, South Jakarta City, DKI Jakarta 12940.
  • Capacity: Up to 2,000 people (for retail and lifestyle exhibitions)
  • Description:
    Lotte Shopping Avenue provides an exhibition area in the middle of a luxury shopping center. Suitable for retail, lifestyle, and premium product exhibitions www.lottesha.co.id

15. Smesco Indonesia Building

  • Address: Jl.
  • Capacity: Up to 3,000 people (for UMKM and local product exhibitions)
  • Description:
    Smesco Indonesia Building is a popular place for UMKM and local product exhibitions. Its location is strategic in the business center of South Jakarta www.smesco.co.id

16. Grand Ballroom Shangri-La Hotel

  • Address: Jl.
  • Capacity: Up to 1,200 people (for international events and business exhibitions)
  • Description:
    Shangri-La Hotel's Grand Ballroom offers luxurious exhibition space with premium facilities. Suitable for international and corporate events www.shangri-la.com/jakarta/shangrila

17. Exhibition Hall, Kelapa Gading Mall

  • Address: Jl. Kelapa Gading Boulevard Blok M, RT.18/RW.8, Kelapa Gading Bar., Kelapa Gading District, North Jakarta City, DKI Jakarta 14240.
  • Capacity: Up to 1,500 people (for community and retail exhibitions)
  • Description :
    Exhibition Hall Mall Kelapa Gading is located in one of the largest shopping centers in North Jakarta. Suitable for community exhibitions and retail events www.kelapagadingmall.com

18. Plaza Senayan

  • Address: Jl. Asia Africa No.8, RT.1/RW.3, Gelora, Tanah Abang District, Central Jakarta City, DKI Jakarta 10270.
  • Capacity: Up to 2,000 people (for lifestyle and sports exhibitions)
  • Description:
    Plaza Senayan has an exhibition area that is often used for sports, lifestyle, and community events. The location is close to Gelora Bung Karno www.plazasenayan.com

19. Grand Ballroom The Ritz-Carlton Mega Kuningan

  • Address: Jl.
  • Capacity: Up to 1,200 people (for business events and international exhibitions)
  • Description:
    The Ritz-Carlton Mega Kuningan Grand Ballroom offers an exhibition space with modern design and complete facilities. Ideal for business events and international exhibitions. www.ritzcarlton.com/en/hotels/indonesia/jakarta-mega-kuningan

20. Bumi Serpong Damai (BSD) Convention Center

  • Address : BSD Green Office Park, Jl. BSD Grand Boulevard No.1, Sampora, Kec. Cisauk, Tangerang, Banten 15345.
  • Capacity: Up to 5,000 people (for technology and property exhibitions)
  • Description:
    BSD Convention Center is a modern venue in Tangerang that is often used for technology, property, and creative industry exhibitions. Located in the rapidly developing BSD City area www.sinarmasland.com

21. The Westin Jakarta Ballroom

  • Address: Jl. HR Rasuna Said No.Kav C-22, RT.2/RW.5, Kuningan, Setiabudi District, South Jakarta City, DKI Jakarta 12940.
  • Capacity: Up to 1,000 people (for corporate events and exclusive exhibitions)
  • Description:
    The Westin Jakarta Ballroom offers a luxurious exhibition space with panoramic views of Jakarta from the high floor. Suitable for corporate events and exclusive exhibitions. www.marriott.com/hotels/travel/jaktw-the-westin-jakarta

22. Independent Building

  • Address: Jl. Imam Bonjol No.61, RT.1/RW.4, Menteng, Menteng District, Central Jakarta City, DKI Jakarta 10310.
  • Capacity: Up to 2,000 people (for seminars and government events)
  • Description:
    Graha Mandiri is a multifunctional building that is often used for exhibitions, seminars, and government events. Its location is strategic in the center of Central Jakarta www.grahamandiri.co.id

23. Grand Atrium Mall Kota Kasablanka

  • Address: Jl.
  • Capacity: Up to 1,500 people (for retail and lifestyle exhibitions)
  • Description:
    Grand Atrium Mall Kota Kasablanka is an open exhibition area located in a modern shopping center. Suitable for retail and lifestyle product exhibitions www.kotakasablankamall.com

24. Senayan City Hall

  • Address: Jl. Asia Africa No.19, RT.1/RW.3, Gelora, Tanah Abang District, Central Jakarta City, DKI Jakarta 10270.
  • Capacity: Up to 1,000 people (for lifestyle and technology exhibitions)
  • Description :
    Senayan City Hall is a modern venue located in a luxury shopping center. Ideal for lifestyle, technology and premium product exhibitions www.senayancity.com

25. Jakarta Design Center (JDC)

  • Address: Jl.
  • Capacity: Up to 1,000 people (for design and creative exhibitions)
  • Description:
    Jakarta Design Center is a place that is often used for interior design, architecture, and creative product exhibitions. The facilities are suitable for small to medium scale events www.jdc.co.id

26. Plaza Indonesia Exhibition Hall

  • Address: Jl. MH Thamrin No.28-30, RT.1/RW.5, Gondangdia, Menteng District, Central Jakarta City, DKI Jakarta 10350.
  • Capacity: Up to 1,500 people (for fashion and premium product exhibitions)
  • Description :
    Plaza Indonesia provides an exclusive exhibition area in a luxury shopping center. Suitable for fashion exhibitions, premium products, and cultural events www.plazaindonesia.com

27. Grand Ballroom Four Seasons Hotel Jakarta

  • Address: Jl.
  • Capacity: Up to 1,200 people (for international events and business exhibitions)
  • Description:
    The Grand Ballroom of Four Seasons Hotel Jakarta offers elegant exhibition space with modern facilities. Ideal for international events and business exhibitions www.fourseasons.com/jakarta

28. Exhibition Hall Gandaria City Mall

  • Address: Jl.
  • Capacity: Up to 1,500 people (for retail and community exhibitions)
  • Description:
    Gandaria City Mall has an exhibition area that is often used for retail events, communities, and lifestyle products. The location is easily accessible from various areas of Jakarta. www.gandariacity.co.id

29. Mulia Convention Center Hotel

  • Address: Jl. Asia Africa No.S-7, RT.1/RW.3, Gelora, Tanah Abang District, Central Jakarta City, DKI Jakarta 10270.
  • Capacity: Up to 3,000 people (for international events and large exhibitions)
  • Description :
    Hotel Mulia Convention Center is a luxurious venue with a large exhibition space. Suitable for international events, exhibitions, and large-scale conferences www.themulia.com

30. Indonesian Square (Grand Indonesia Mall)

  • Address: Jl. MH Thamrin No.1, RT.1/RW.5, Menteng, Menteng District, Central Jakarta City, DKI Jakarta 10310.
  • Capacity: Up to 1,000 people (for local product and UMKM exhibitions)
  • Description:
    Alun-Alun Indonesia in Grand Indonesia Mall is an exhibition area that is often used to promote local products and UMKM. This place is very popular for cultural and creative economy events  www.grandindonesia.com

Tips for Choosing a Venue:

Choosing the right venue is crucial to a successful exhibition. Here are some tips you can consider:

1. Adjust to the Theme and Type of Exhibition

  • If it's an art exhibition, choose a gallery or museum.

  • If it is a business or trade show, choose an expo center or convention hall.

  • For outdoor exhibitions, ensure there are tent facilities or protection from the weather.

2. Capacity and Layout

  • Estimate the number of participants and visitors so that the venue is not too narrow or too wide.

  • Choose a venue with a flexible layout for a booth, stage, or interaction area.

3. Strategic Location and Accessibility

  • Close to public transportation such as stations, bus stops, or airports.

  • There is sufficient parking area for visitors and participants.

4. Adequate Facilities

  • Good electricity and lighting.

  • Stable internet/WiFi network if needed.

  • Storage space or warehouse for exhibition equipment.

  • Adequate toilets and rest areas.

5. Costs and Budget

  • Compare prices of several venues before choosing.

  • Check if there are any additional charges (security, cleaning, decoration, etc.).

  • Make sure the rental fee fits your event budget.

6. Licensing and Regulation

  • Make sure the venue has a permit to hold an exhibition.

  • Check the rules regarding operating hours, noise, or decorations.

7. Time Availability and Flexibility

  • Make sure the venue is available on your desired date.

  • Check the cancellation or schedule change policy if there are any problems.

8. Security and Safety

  • Make sure there is a security team or CCTV on site.

  • Check evacuation routes and emergency procedures in case of fire or disaster.

By considering the above factors, you can choose the venue that best suits your exhibition needs!

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